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Brad Lundahl earned a PhD in Clinical Psychology from Northern Illinois University. He is a tenured associate professor at The University of Utah. In addition, Brad owns Compass Counseling and Consulting, a private practice where he works with individuals, families, and businesses. Dr. Lundahl specializes in Motivational Interviewing and other clinical approaches. His research has been cited over 6,000 times.
Jim Bennett graduated from Utah State University in Logan, Utah, where he earned a Bachelor of Science degree in Accounting. Jim has over three decades of experience in both public and private industry sales and consulting. His experience is extensive, as he has held roles such as entrepreneur, business founder, Chief Financial Officer, and Chief Executive Officer
Hi, I’m Dr. Brad Lundahl, and I hope to be helpful to you. During my early years as a practicing psychologist, I was routinely confused and overwhelmed when working with patients; however, through training in Motivational Interviewing and language analysis, I developed a system that clarifies patients’ speech, which then guides my interventions. As my confusion faded, my success skyrocketed. In addition to learning about the human condition through conducting 15,000+ therapy sessions over the past 25 years, I have taught thousands of students at The University of Utah and across the globe through my consulting business. My friends in business routinely told me that therapy and sales had much in common. I’m confident you will enjoy greater success through the combined knowledge and skills Jim and I bring to you in The Color of Sales.
Hi, I’m Jim Bennett. I’m the founder of a consulting firm that has grown immensely in the last 10 years. Selling is a big passion of mine. I love practicing sales and teaching others about sales. My company has sold over $200 million in consulting services. As a salesperson myself, I’ve sat in thousands of sales meetings, listening to prospects and decoding their language. I started to notice patterns and anticipate common objections and opportunities. Over my 15 years of sales experience, I built a toolbox of skills and strategies that I could use in any meeting to successfully close or progress the sale. I believe in The Color of Sales because I simply love seeing people win
When we met, we knew combining our skills and knowledge would create a unique and powerful tool for salespeople and business leaders. The Color of Sales brings together Jim’s hard-earned, practical sales wisdom that helped his company grow from 1 person to 350+ employees with Brad’s academic and clinical training in applied psychology. We are both curious about how to succeed and how to teach others to succeed. In The Color of Sales, you will experience a comprehensive and cohesive approach to begin, navigate, and complete a sales call. We hope to help you brighten your future through investing in The Color of Sales: Because Selling is not Black and White.
